Casual Coffee Catchup ☕️ Episode #28
In this weekly catch on Australia Day 🇦🇺 I talk about how to become consistent in publishing newsletters and share another review from a touching book called "Dare to be You" from Lynette Diehm.
G’day!
Welcome to this Australia Day episode during a long weekend down under.
During the last two weeks I talked intensively about book reviews - I plan to publish one per week, either new work or from my archive. But how to ensure readers will be able to see them always on the same day?
How do you publish with consistency?
Early 2022 Justin Welsh sent an email to his list telling them he will unsubscribe everyone from unregular postings of his products or services.
Instead he asked his fans to resubscribe to his newsletter coming always at the same time from that moment on.
And it works - I’m not the only one waiting exactly for his well crafted content of 4-5min reading time to then find out how to put it into practice.
Not a surprise as we all are used that he posts also at the same time every day. If you wanted to grow your LinkedIn, you “only” need to be between the first to comment and be lucky to get a quick response in public.
Just - how can we get the same consistency when we a) have regular work, b) only dedicate so much time to Substack, c) life comes in between, or d) fill in any other excuse.
For three years I worked at Hootsuite, the famous social media management and scheduling platform. They were the first and are still the largest platform of its kind. I know, scheduling posts is now even a native feature in Facebook, LinkedIn & Co.
The issue with that: too many professionals and social media manager took it as a chance to pre-write their content, schedule the post - and ghost. Some even for four weeks ahead. Job done?
The currency in social media and in newsletters is engagement, not just the binary “posting done” or chasing views. Social Selling is about turning content from public into private to advance business conversations.
I tried my fair share with consistency and thought being Swiss and German would be helpful - just heritage and mindset without action didn’t work.
In November 2018 I started a mini series about Socail Selling with focus on LinkedIn running over six weeks every Monday using the hashtag #socialsellingmonday. Just - I forgot to stop ;-)
This week I published episode 322 with the same concept of a topic with four concrete tips not missing a single week (despite now on the American Monday and Aussie Tuesday).
And this series turned later into my book Connect & Act as a summary of the best 42 tips. One book is not enough, Social Selling for Jobseekers followed (preparing LinkedIn for Startups and LinkedIn for Writers for 2025).
Shouldn’t it be easy to add another post series with the same consistency?
Here is a great resource to get into the consistency topic: Posting consistently: When to publish in the official Resources section on Substack.
What to do with it? Revealing my post schedule attempt - each of them at 8.30am Chicago time.
Book marketing topic article: Wedensday
Casual Coffee Catchup: Saturday
Book Reviews: Sunday 8.30am
Monthly webinar annoucements and summary posts
Finally getting more regular into Notes
Thought it would make a nice New Year resolution - but would have failed already. Therefore I start it only now from next week ;-)
What did I work on worth sharing
Just shared another book review here which I wrote last year and then met the author Lynette Diehm in Melbourne only recently: How to break free from the past to become yourself.
I ran my LinkedIn Power Lab webinar this week with the title How to use LinkedIn to Combine Social and Digital (see the whole episode 41 on that YouTube link).
My mum’s book about Parkinson’s has been published this week using Germany’s print-on-demand publisher BoD which makes it available also for book stores and even Amazon. I will share more about it next week.
Recommended posts from other authors
How to Introduce Yourself the Right Way and Stand Out on Substack by
in Wander WealthSeeds of Inspiration: Stop Reacting, Start Responding by
in Seeds of InspirationFinding Your Authentic Voice and Genuine Connections on Substack by
in MultiDimensional Leaders
Thank you for reading this coffee episode. Please share your thoughts, add your comments and maybe even some recommendations. Keen to learn from my readers!
See you soon for another Casual Coffee Catchup again next week ☕️!
Question of the week: Do you try to be consistent in your writing?
Really like your important point about engagement. And Thank you for featuring us here!
A big thank you 🙏💐🙏